Some folks live for our winters. For them, the brisk air is a tonic; longer night times are invitations to enjoy the warmth and cheer of fireside camaraderie; the prospect of winter sports is something they look forward to all year long. For everyone else it may be more of a drag—particularly when a succession of storms seem to conspire to make their lives miserable.
It can also be a tough time to sell a house—but only if you allow it to be! Winter does tend to make most houses look drab and barren; and, in general, potential buyers tend to be scarce for a number of reasons. But those who are in the wintertime hunt are apt to be quite serious, so it’s worth remembering that sales can be kindled on even the bleakest February day—especially for owners who keep in mind some simple guidelines:
1. Create your own warmth
Whether it’s turning up the thermostat, lighting a crackling fire, or arranging for that batch of chocolate chip cookies to have just emerged from the oven, thinking cozy is the antidote to gloomy days. The object is to make the entrance from the cheerless outdoors a passage into a welcoming environment brimming with welcoming ambiance. To sell a house in foul weather, make the contrast with the outdoors as stark as possible!
2. Light their way
To compensate for the dimmer sunlight on some winter days, dispel the gloom by turning on all the lights: lamps, overheads, chandeliers—any and everything to brighten the place. To sell a house (especially in later afternoon showings), be certain to open shades and curtains, too.
3. Have summertime pictures on hand
Be sure to lay out a picture or two of the property in more attractive months. While potential buyers may not be able to see the home when the sun is shining, a picture can help them envision what the house is like during most of the year.
4. Plus—the regular drill!
And don’t forget the basics: carefully tidied, sparklingly polished, spotlessly cleaned, etc. It may be a little bit more of a chore to disperse the clutter (it does seem to multiply when you’ve been cooped up for days!), but it’s every bit as important as ever. Aromas are important anytime you sell a house, so obliterate stuffy winter air with strategically placed potpourri and candles.
The fact is, when it’s properly priced, you can sell a house at any time of the year. To get the ball rolling, I hope you will make my number the first one you call!